Nadiya Hussain has been unveiled as an ambassador for IT Cosmetics, fronting the Beautiful Without IT, Beautiful With IT campaign, which aims to ‘hero real people and advocates, from its Head Office employees to Beauty Advisors and genuine IT Cosmetics consumers’.

The Great British Bake Off winner commented 'It is not always easy to celebrate the thing that makes you different... The colour that my body is enveloped in has made me feel excluded and unsure of the thing that I am most proud of today. To find a product that not only allows me to wear my skin with even more confidence but also makes me feel prouder of who I am, is the kind of campaign that I want to put my face to'.